Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. How Peer Groups Help CEOs Manage Their Businesses More Effectively, which will be led by peer group experts Mike Kind and Mitch Evans of The Next Level Group. The event will be held Wednesday, October 28th, from 2:00 to 3:00 PM EDT (-4 GMT).

No-charge registration is available at the webinar registration page.

"Statistically, members of peer groups perform better than their counterparts that are not involved in one," said Kind. "While a peer group cannot guarantee a company's success, what it can guarantee is that members will be better off being a part of peer group than being on your own. Our objective in this session is to learn from peer group members what the pros and cons of peer group membership are, and what print CEOs should look for in selecting a peer group to join."
    
Kind and Evans will be joined by:

    •    Tony Pires, President of Professional Business Printing.  Tony started with his company in 1984 as a pressman.  He was involved in all facets of the company moving up to production manager, then sales manager and eventually general manager. In 2000, he bought the company from the original owner.  Tony has been involved in peer groups since 2005.

    •    Lou Ciampi, Jr., President, Independent Graphics.  Lou has been an integral part of Independent Graphics as sales manager for 23 years and most recently as president. He has developed accounts across Eastern Pennsylvania and New Jersey. His extensive experience and knowledge of the print process and products has propelled sales volume dramatically over that time. His experience, enthusiasm, and passion for the business makes him a valuable resource for the company's clients. Lou began working with a peer group in 2006.

    •    Jim Kaufman, CPA, CEO of MarketPlace Direct.  Jim is a principal and CEO at MarketPlace Direct, Inc, a direct marketing company located in Pittsburgh, PA. He has 28 years of financial and business experience and has served in various CFO and controller capacities at companies ranging from $40 million to $500 million in sales before moving into his current CEO position. Jim has been a member of a peer group since July of 2006.

"Whether the economy is in good shape or bad," said Randy Davidson, President, WhatTheyThink, "leaders of printing companies can benefit from networking with their peers.  A formal peer group program is one of the most effective means of formalizing networking relationships and making sure that the networking opportunity isn't lost in the shuffle of everyday business pressures.  Because we believe in the importance of peer groups for successful business operation, WhatTheyThink is bringing this session to our subscribers at no charge."

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this free webinar

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.