State College-based Optical Image Technology, maker of the DocFinity suite of document imaging, document management, and BPM/Workflow software, has redesigned its B2B website. The new site reflects the company's continuing mission to address evolving challenges businesses face in handling paper and electronic documents and the valuable information they contain. Its intuitive navigation illustrates how content management can help organizations reduce expenses, improve turnaround, and enhance customer service.

The company website has always attracted a broad base of readers, including executives, department heads, IT staff, and end users from markets as varied as insurance, government, healthcare, higher education, and more. The new site shows how technology can be applied in innovative and powerful ways to improve business efficiency, service, and profits for each of these audiences, presenting information in terms readers of all backgrounds and interests can understand.

The redesigned website offers visitors educational articles relevant to diverse market segments, designed to help managers, administrators, and end users succeed with document and process automation. Information is also offered about current DocFinity products. The site also showcases professional services that are available to support unique product installations and meet special needs.

An extensive library of articles targets readers in insurance, healthcare, higher education, government, financial services, and other areas. Best practices and practical advice are offered to help businesses address common challenges in accounting, human resources, and multiple line-of-business applications.

"Businesspeople today don't have time to wade through irrelevant or incomprehensible material to get what they need. Our aim in redesigning the website was to present useful content that speaks to the everyday challenges faced by executives, administrators, and staff in a way that is easily accessible and understandable to all readers. New product information, easier navigation, and succinct yet informative content will help readers make informed decisions as they consider software solutions that can position them to grow and excel." – Jim Thumma, Vice President of Sales and Marketing, Optical Image Technology