LIVONIA, Mich. -- RedPlum, a leading provider of deals and savings on brands consumers want most, announced today the launch of its new online radio show Diva Toolbox Radio: Viva la Value, on Thursday, Oct. 8, 2009 at 3 p.m. ET on www.DivaToolbox.com. The monthly show, hosted by Lisa Reynolds, RedPlum's Mom Saver-in-chief, will help listeners achieve a value lifestyle that's easy and enjoyable through practical savings tips, coupons and coupon codes. Reynolds is a busy working mom of two young boys who lives and breathes the savings-oriented lifestyle she will talk about on her radio show. She will provide an inside look into how shoppers can bring even more value into their home and lifestyle.

"Saving today really is a way of life. More than ever, the question that comes to savvy shoppers' minds before a purchase is how they can get it for less," Reynolds said. "Living a value lifestyle is sometimes a balancing act, but one that is well worth the smiles on your kids' faces, the great deals you score and the sense of accomplishment you feel. I am looking forward to sharing my tips and tricks with listeners across the country through Diva Toolbox Radio."

When she's not at work, Reynolds is cheering for her sons at flag football games, hosting dinner gatherings with friends and family, and actively participating in her church community. She is also an avid cook with a philosophy of keeping it simple - less than five ingredients or meals in less than 30 minutes. She lives with her husband, Robert, and two sons, Robert, 8, and Ryan, 5, in Northville, Michigan. Reynolds is frequently quoted in newspaper, magazine and blog articles, and has been featured in Better Homes & Gardens, Forbes, Family Circle, 24/7 Moms Blog and more.

"Lisa is a true expert on deals and value and brings a wealth of knowledge to Diva Toolbox listeners," said Janet Powers, President, Diva Toolbox, LLC. "From the coupon novice, to the more experienced deal-seeker, Lisa will share proven tips to help people get the most for their time and money. I am excited to have Lisa as an important host on the Diva Toolbox lineup." Divatoolbox.com is an information portal to topic-based articles and advice from subject matter experts and life-experience stories from everyday women. The mission of the Web site is to empower, educate, and entertain women.

The first show on Thursday, Oct. 8 will include Reynolds' top savings tips, particularly Halloween tips to save on candy, costumes and celebrations. Future segments will air the first Thursday of each month at 3 p.m. ET and will include segments from Phil Lempert, a leading consumer analyst and The Supermarket Guru, and Kate Arcieri, a lifestyle expert and editorial director at www.redplum.com. Shows will be archived on the site for later access. Upcoming topics will include gifts under $30; entertaining elegance without the great expense; and more.