NEW BEDFORD, MA - Reynolds DeWalt Corporation, a leader in cross-media communications, today announced the acquisition of RiverView Marketing Consultants, Ltd., a direct marketing services company based in New Bedford, MA. RiverView Marketing has provided its clients with database management, mailing, and fulfillment services since 1986.

The acquisition will expand Reynolds DeWalt's direct mail marketing capabilities, specifically in the areas of database management and analytics. In addition, RiverView Marketing clients will now have access to Reynolds DeWalt's full product line, which includes everything from creative and design services, to targeted cross-media marketing solutions, to exceptional print services.

"RiverView Marketing has consistently delivered superior marketing services and customized solutions to their clients through personal attention, advanced technology, and unsurpassed tools," said Scott Dubois, Vice President of Cross-Media Services & Marketing at Reynolds DeWalt. "We are thrilled to integrate their direct mail and data processing proficiency with our existing services to provide clients with an enhanced portfolio of marketing capabilities."

Five RiverView Marketing employees, including former President, William Blackwell, will join the Reynolds DeWalt team at their headquarters in the New Bedford Business Park starting Monday, October 5, 2009.

"We are delighted to have acquired RiverView Marketing, which represents a natural extension of our business," said Peter DeWalt, President of Reynolds DeWalt. "The combined expertise of both companies will enable us to deliver a comprehensive suite of direct marketing services to our clients. We look forward to welcoming the RiverView Marketing staff to the Reynolds DeWalt family as we continually work to develop innovative, efficient, and cost-effective marketing solutions."