Lexington, Kentucky USA – WhatTheyThink, a leading media, market intelligence and research company for the printing and publishing industries, and NAPL, the trade association for business excellence in the printing and graphic communications industry, today announced that they have joined forces in a unique partnership designed to make valuable resources more available to the printing community.

This wide-ranging agreement includes WhatTheyThink membership in NAPL, as well as access to certain WhatTheyThink online resources by NAPL members. WhatTheyThink is also adding NAPL publications to its online store and including NAPL resources in its Speakers Bureau and Consulting Services. In addition, NAPL is now a regular WhatTheyThink content provider.

“We are pleased to expand our partnership with NAPL,” said Randy Davidson, President of WhatTheyThink. “Together, we have created unique programs that we think will bring value to our subscribers and to NAPL’s membership.”

“This partnership is all about increasing value for our members and making additional resources available to the industry at large,” said Joseph P. Truncale, President and Chief Executive Officer of NAPL. “It enables us to work jointly to position our industry for success as the economy begins to recover.

“We are also looking forward to WhatTheyThink’s participation in various NAPL events, including speakers, video interviews and promotional efforts,” added Truncale. “As the leading online news and analysis resource for the printing and publishing industry, WhatTheyThink is an ideal partner for us as we look for innovative ways to approach the new market realities the industry faces.”

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.

About NAPL

Chartered in 1933, the National Association for Printing Leadership (NAPL) is a not-for-profit business management association representing companies in the $100 billion graphic communications industry. NAPL’s comprehensive slate of business-building solutions provides company leaders with management tools that enable them to make informed business decisions in an ever-changing market environment. For more information on NAPL or its affiliated associations, visit www.napl.org or call 800-642-6275.