Chicago — Dscoop will host a three-part Webinar series focused on achieving digital sales success for marketing services providers, featuring Peter Winters of Winters Group & Associates, LLC. Dscoop Webinars are free for all Dscoop members and $50 for non-members. To register for any of these Webinars, visit www.dscoop.org.
 
Date: Wednesday, April 8
Time: 12:00 p.m. CDT
Achieving Digital Sales Success as a Marketing Services Provider
Part 1: Implementation of VDP and PURL Programs
Many organizations can get into place to seal a program sale, but what happens next? How does an organization build a strike team and follow a process-driven approach to successfully install and launch a VDP and/or a personalized URL program? Moreover, what do they do to increase the chances that their customers will come back for more? Discover the replicable stepped approach to help simplify your implementation processes.
 
Date: Wednesday, May 6
Time: 12:00 p.m. CDT
Achieving Digital Sales Success as a Marketing Services Provider
Part 2: Getting in the Door to See the Senior Marketing Officer
You get that making value-added sales calls will help you drive profitable revenue, but how do you get in to see the senior marketing officer? Listen in as one of your fellow Dscoop member companies describes their brand building approach, how they alerted existing “print clients” and what they’re doing to attract the attention of new senior marketing officer prospects. This subject matter is often the top answer to many survey questions on new customer development because most printers have found cold calling doesn’t work on CMOs.
 
Date: Wednesday, June 3
Time: 12:00 p.m. CDT
Achieving Digital Sales Success as a Marketing Services Provider
Part 3: Application Selling: Quick Methods to Generating Net-New Revenue
If big-ticket systems sales calls take longer to close, what are the strategies printers can do now to help offset the downturn in cash flow that surrounds most of the print community? One of your fellow Dscoop member companies will detail what they’ve discovered as the obvious quick-hit sustainable revenue model they expect to continue for years to come.
 
This Webinar series has been planned in response to the positive reviews from attendees who attended Winters’ sessions on selling to CMOs at Dscoop4, the organization’s fourth annual conference held February 2009.
 
“The Winters Group is excited to be an active participant of the Dscoop community as we do our part to contribute to the ever-expanding universe of communication technology and new business development strategies,” Winters said. “As a collective audience, Dscoop members far exceed the national average within the print community in terms of their knowledge of value-added selling services to drive profitable new revenue.”