Hudson, NH -- Presstek, Inc., a leading manufacturer and marketer of digital offset printing solutions, today announced that their DI® digital offset presses and chemistry-free CTP solutions received an enthusiastic response from attendees during the On Demand Conference and Exposition in Philadelphia, PA from March 30-April 2. Presstek also announced the availability of an exciting new paper, How to Bridge the Strategic Production Gap between Offset and Digital Toner: Adjusting the Print Manufacturing Platform to Meet Today’s Market Requirements. The white paper can be downloaded by visiting www.Presstek.com.

“The role of print continues to change and print providers are evaluating what they need in their production portfolio to maximize today’s opportunities. That is why Presstek featured the widest array of digital offset solutions at the show, including Presstek’s 52DI and 52DI-UV presses, a full range of chemistry-free CTP solutions, Web-to-print, JDF and PDF workflow solutions,” said Kathy McHugh, Presstek’s Vice President and Chief Marketing Officer.  “The amount of interest at our booth during the show validated that we have the solutions to help print providers become more capable, profitable and competitive.”

McHugh added, “Print orders of less than 20,000 represent the fastest growing segment of the commercial print industry, yet many print businesses have difficulty in profitably producing runs in this range.  This strategic gap that many establishments have discovered between digital toner-based and conventional offset production, is explained in a new paper by industry expert, Cary Sherburne, How to Bridge the Strategic Production Gap between Offset and Digital Toner Printing. Sherburne and Dr. Joe Webb, Director of WhatTheyThink.com's Economics and Research Center go on to explain how hybrid manufacturing platforms that include Presstek DI presses can profitably bridge this strategic gap, paving the way for    future success.

In the paper Dr. Webb explains, “A digital offset press, such as a Presstek DI press, can improve the efficiency of both digital toner and conventional offset presses. The digital toner press can be reserved for ultra short run and variable data work. Long runs in excess of 20,000 can be placed on a conventional offset press, while the mid-range work can be produced with the DI press. Also, a Presstek DI press can be used for versioning and for producing preprinted shells that are then customized or personalized using the toner device, often resulting in a better total cost and quality for the client. In this way, each press is being used for the work for which it is best suited from a cost, profit and turnaround perspective.” 

Presstek DI presses are designed to produce high-quality color printing in runs up to 20,000 profitably—an area too low for conventional offset and too high for digital-toner devices.  According to InfoTrends research, the Presstek DI delivers a 50 percent cost savings on average per letter-size page when compared to a high-volume production color digital press and job profitability is 13 percent higher on a DI press when compared to a conventional offset press. The average profit margin of a job printed on a Presstek DI press is over 40 percent.

To learn more about how a Presstek DI digital offset press can bridge the strategic production gap between digital toner-based print and conventional offset, visit www.Presstek.com or call 800-524-0003 x 3599.