Colleyville, TX (February 28, 2007) – Madison Advisors principal analysts to speak at the Graphics of the Americas Xplor Conference, being held at the Miami Beach Conference Center from February 28 – March 4, 2007. Kemal Carr, EDP, CEO of Madison Advisors, will speak on the topic of “Outsourcing from a Strategic Perspective” on Thursday, March 1 at 10:00 a.m. in room 227. Richard Huff, principal analyst, will conduct a session on “New Software Trends” as part of Xplor’s two-day Operations Management Course. Huff’s session is on Saturday March 2, at 10:00 a.m. in room 231. The sessions will provide invaluable industry expertise to organizations and professionals in the print and electronic communications industry. Carr’s session is targeted toward management- and executive-level professionals and will help them understand the critical components behind a successful document print and mail outsourcing strategy. Carr will help organizations understand how to develop an outsourcing strategy that positions them to achieve their unique goals, and he will review current outsourcing market trends and identify market leaders. Carr will also help attendees understand how to build metrics to measure the near- and long-term success of their strategy. “The overall goal of this session is to help organizations understand how to approach and achieve their outsourcing goals,” explains Carr. “I’ll share tips from Madison Advisors’ proven document outsourcing methodology, as well as best practices for outsourcing from industry leading organizations across a variety of verticals. Attendees will walk away with a clear understanding of what they need to do for outsourcing.” “Operations Management Course Session #8 – New Software Trends” will be delivered by Richard Huff. In this session, which is part of a two-day Operations Management Course Track, Huff will provide an overview of the software tools available to production managers in transactional operations today with insight into why they should consider these tools to help them better handle their operations management needs.” “In this session, I will examine emerging trends for the software in this industry, as well as analyze transactional production software products for document composition, transformation, post composition, and enterprise print management,” says Huff. “Anyone planning to purchase solutions in these areas will find this session to be a tremendous help with their selection process. Attendees will leave the session with an understanding of available product offerings, the ability to distinguish products by functionality, and insight into key areas in which to define requirements for their selection.”