Lexington, KY - WhatTheyThink, the leading media organization serving the printing and publishing industry, today announced the availability of MarketSplash by HP: Reaching out to Small Businesses. This report takes a look at HP’s strategy in the print services provider market.

Purchase MarketSplash by HP: Reaching out to Small Businesses

On January 27, HP announced the availability of MarketSplash, an online resource for small business marketing services. The Do-It-Yourself (DIY) online offering provides small businesses with professional design and print fulfillment options at competitive prices. The newly branded Web portal expands HP’s value proposition as a resource to small and medium-sized businesses.

The inclusion of external print options, however, raises some interesting questions on HP’s strategy in the print services provider market, which is served by its Graphics Solutions Business. This report examines those questions, provides an overview of MarketSpash, and discusses the market implications of this new offering.

This report is 7 pages and available for immediate purchase and download