PHILADELPHIA, PA -- Avanti Computer Systems, a leading provider of JDF Certified Print MIS Solutions to the graphic arts industry, has been recognized at this year’s ON DEMAND Conference & Exposition with a Best of Show award in the Print MIS/ERP category. Avanti’s Customer Relationship Management (CRM) module won for its Marketing Campaign Management component.
 
InfoTrends, a leading market research and consulting firm in the digital imaging and document solutions industry, partnered with the ON DEMAND Conference & Exposition to produce the awards program.
 
Extending the functionality of Avanti’s integrated CRM (Customer Relationship Management), Avanti has added Marketing Campaign Management. Driven off of the same database that is managing all customer contact information, estimates, orders and job costing information of the Avanti Print MIS, this tool gives the Print Shop’s Marketing team an easy-to-use GUI (Graphical User Interface) to allow them to more effectively market to THEIR customer and prospect base.
 
Key features include the ability to:

- Profile and easily filter customers and prospects based on specific criterion (vertical market, revenue and/or profit to the print shop, buying patterns, title, etc) in order to better target campaigns.

- Generate lists for exporting to variable data applications such as XMpie, Pageflex, and email marketing tools to produce integrated marketing campaigns including emails, telemarketing, pURLS, print material and HTML Newsletters.

- Automatically allocate costs and revenue to specific Marketing Campaigns to determine campaign effectiveness, conversion rates and ROI (return on investment) by tracking leads from initiation to closed business.
 
“Avanti is very proud and excited to receive this award. In the current economy, Print Shops recognize they need to do a better job of marketing to their customer and prospect base. However, many lack the tools to be able to do that effectively” says Patrick Bolan, Avanti’s President and CEO. “Avanti’s CRM Marketing Campaign Management gives the Shop the ability to determine which of their marketing campaigns generated the best return on investment, allowing them to maximize the return on every marketing dollar they invest.”