FOSTER CITY, Calif. -- EFI, the world leader in customer-focused digital printing innovation, today announced the appointment of two executives -- the new general manager of its Fiery division, Toby Weiss, and new general counsel, Bryan Ko.

Weiss comes to EFI from Application Security, a leader in global database security software, where as president and CEO he was instrumental in leading them to new growth and profitability. Prior to this role and for more than 12 years, Weiss held numerous senior management positions with Computer Associates (CA), one of the world's largest IT management software companies. His tenure there included growing new business, and culminated in his role as senior VP and general manager responsible for development, strategy, product management, marketing and support for the 800-person, $400M+ Security Management business. Weiss holds a bachelor's of science degree from the University of Michigan in computer science.

"Toby's diverse experience in strategy, business development and market leadership complements and strengthens EFI's senior management team," said Guy Gecht, EFI CEO. "Toby's successes in software development, product management, and sales and marketing give him a well-seasoned perspective for his new role as Fiery GM where he will be key to maintaining Fiery's position as the world's most popular color management and workflow solution."

As general manager of the Fiery Division, Weiss is responsible for financial performance, bringing new products to market, driving operational excellence, cultivating key partnerships, and building brand equity for EFI's flagship product line. He reports directly to Gecht.

"EFI is a pioneer in the digitization of the print industry and joining the EFI management team is an incredible opportunity," said Toby. "I look forward to leading such a talented group of professionals who support one of the strongest brands in the print industry."

In addition to selecting Weiss as Fiery GM, the company has recently promoted Ko to EFI's general counsel position. Ko has been part of EFI's strategic relations team since July 2000.

"The position required a high caliber attorney to manage EFI's legal affairs worldwide, and Bryan will do a stellar job leading EFI's legal efforts through the current economic climate and recovery phase to follow," said Gecht.

Prior to joining EFI, Ko was an attorney at the international law firm of Shearman & Sterling LLP. He received his juris doctor from the Rutgers School of Law and earned a master's of business administration from University of California's Hass School of Business. He reports directly to Gecht.