PrinterPresence recently launched a new Surveys and Forms solution for clients.

The new tool will allow printers to easily measure customer loyalty, determine interest in new products and increase employee retention through e-mail or website-based surveys.

"In today's tough economy, marketing must be built on intelligence," said Tawnya Starr, president of PrinterPresence. "Our Surveys and Forms tool gives printers simple, affordable access to invaluable insights from their clients."

PrinterPresence Surveys and Forms was designed as an addition to the company's E-mail Marketing solution, and complements PrinterPresence website solutions as well, providing another cost-effective marketing tool for clients.