Boston, Massachusetts and Appenzell, Switzerland– GMC Software Technology, the standard in personalized communication, will be highlighting a number of transpromo campaigns at the On Demand Conference and Exhibition, March 30 through April 2, 2009 in Philadelphia, Pennsylvania. Demonstrations include examples of highly successful and award-winning transpromo campaigns from around the world as well as new features of the company’s PrintNet Designer 5.3 software suite. In addition, there will also be demonstrations of GMC’s digital printing software capabilities on various GMC partner booths.

Award Winning Transpromo Campaigns
GMC will demonstrate how one print service provider produced a highly effective transpromo program for their credit card customer that included personalized marketing messages, high impact color graphics and data-driven third-party offers. In another example, the use of targeted, personalized imagery and messaging to drive repeat business as well as increase awareness the company’s
co-branded credit card will also be highlighted. Both campaigns received awards in the “Technology Applications of the Year” category in 2008 and 2009 by Xplor International, a worldwide, not-for-profit professional association.

PrintNet 5.3
PrintNet Designer enables rapid creation and production of complex personalized documents for transpromo, direct marketing, on-demand publishing, customer correspondence and transactional applications. With PrintNet Designer Version 5.3, users can enjoy new feature advancements for consolidating print streams, creating Web content and extending color management and quality control.