NEW YORK -- At On Demand 2009, the largest digital printing and automated production event in North America, XMPie will once again demonstrate its leadership in the dynamic publishing industry with the introduction of PersonalEffect e-Media – a cost-conscious solution for the creation, deployment and tracking of highly-effective one-to-one e-communications. PersonalEffect e-Media is an entry-level, fully-featured solution for businesses looking to augment their personalized print offerings with Web and e-mail, extending their communication's reach and relevancy to improve overall campaign results.

PersonalEffect e-Media is a server-based product allowing users to implement personalized response Web sites – called Response URLs (RURLs) – and e-mail messages within complete one-to-one cross-media campaigns. RURL landing sites support bi-directional communication with targeted recipients, helping advertisers gather more relevant and accurate information about specific individuals and use it immediately for more refined follow-up interaction.

"Print doesn't stand alone anymore," said Heidi Tolliver-Nigro, founder of Digital Printing Reports. "Printers who want to grow into a marketing services model need to be as proficient in social and electronic media as they are in print."

PersonalEffect e-Media is fully-compatible with the entire suite of XMPie solutions, from desktop to server. It follows the same XMPie philosophy and architecture, making it easy to integrate PersonalEffect e-Media within an existing XMPie-based operation, specifically a desktop- or server-based print-focused operation.

XMPie's RURL Wizard and templates and uProduce Marketing Console are included in PersonalEffect e-Media, as well as all XMPie cross-media solutions. With the RURL Wizard and templates, users can quickly generate fully-functional, customizable RURL sites and e-mail messages where, through templates, they have access to best-in-class cross-media technologies and marketing workflows.  The uProduce Marketing Console allows users to track, analyze and refine live e-communication campaigns "on-the-fly" for optimal results and maximum return-on-investment.

PersonalEffect e-Media is built on PersonalEffect 4.6 with Adobe CS4, the latest version of XMPie's awarding-winning cross-media communications software, which is making its debut at On Demand. It is immediately available and will be shown in XMPie booth 2316 at the On Demand Conference and Exposition from March 31 – April 2, 2009 in Philadelphia.  You may also call 212-479-5166 or visit www.xmpie.com for more information.