SAN FRANCISCO -- The San Francisco Board of Supervisors today passed a resolution calling on California to create a Do Not Mail Registry giving its citizens the choice to stop receiving unwanted junk mail.

Though non-binding, the resolution represents the first time American lawmakers have withstood pressure from the direct mail industry and the U.S. Postal Service to side with the majority of Americans.

Sponsored by Supervisor Ross Mirkarimi, the board approved the resolution by a 9-2 vote.

"Until now, junk mailers have stifled all efforts to give Americans what they want: an enforceable, comprehensive solution to junk mail's waste and annoyance" said ForestEthics Executive Director Todd Paglia. "San Francisco is the first city in the United States to take political action against junk mail, marking the beginning of a long-awaited government intervention to protect citizens from relentless and predatory junk mailers."

Bills calling for Do Not Mail Registries have failed in more than 20 states, despite widespread frustration with junk mail. A 2007 Zogby poll revealed that 89% of Americans support the creation of a national registry.

"Reducing junk mail is in keeping with our nation's efforts to reduce our carbon footprint and lead more sustainable lifestyles," said Supervisor Ross Mirkarimi, upon passage of his Do Not Mail Resolution. "Just as Do Not Call overcame industry opposition to become the most popular consumer rights bill in history, I hope that this resolution will empower our representatives on the state and federal level to represent their constituents on this issue."

Supervisor Mirkarimi has a record of trailblazing leadership on a variety of issues and policies, including the nation's first municipal ban on plastic bags, and commuter benefits requirements for San Francisco businesses.

More than 93,000 Americans have signed ForestEthics' petition at donotmail.org calling for the creation of a national Do Not Mail Registry.

Every year 100 million trees are logged to produce the 100 billion pieces of junk mail Americans receive. Junk mail's production generates the carbon emissions of over 9 million cars. U.S. junk mail accounts for 30% of all the mail delivered in the world, though 44% of it goes to landfills unopened.