MindFireInc, the leading provider of personalization technology for tracking, measuring and improving the effectiveness of print marketing, will discuss how to sell personalization into vertical markets at this year's OnDemand 2009. Arie Abecassis, President and COO, will be a featured speaker as part of the Variable Data Printing track that runs from March 31 to April 1.

As the direct marketing industry has been pressured by economic, technology, and regulatory changes, many printing and marketing service providers are seeking areas of stability and growth. At the same time, since the ROI hurdle for direct mail has increased, targeting the right industries for revenue has become increasingly critical and challenging.

"It is clear that the direct mail industry is going through fundamental changes that will last beyond this economic cycle", stated Mr. Abecassis. "Unless they intend to compete on volume, digital marketers must demonstrate a level of specialization that will allow them to add value to their clients beyond printing. It is a trend we see underway even among our own client base".

Scheduled for Tuesday, March 31 at 2:30pm, the areas Mr. Abecassis will cover include:

•    Vertical market trends

•    Benefits and challenges of specialization

•    How to identify productive market opportunities

•    Case studies

•    Importance of self-marketing

To learn more about MindFireInc's solution, and how it can help you sell successfully into new industry verticals, please click: http://www.ondemand.gotpurls.com