Polestar is hosting a series of Open Days to launch 'Intelligent Colour', a powerful personalisation and digital printing service that will provide customers with a range of solutions from cross media to transactional mailing.

The events will take place at Polestar Direct in Nottingham, where the UK's first Océ JetStream 2200 continuous colour machine has been installed and commissioned. It has been joined by a range of additional personalisation and digital printing kit which together offer cross-selling, upselling and true variability, as Polestar Chief Executive Barry Hibbert explains: "Quality, speed and variability are no longer areas for compromise and Polestar's Intelligent Colour provides one of the finest solutions available, with a level of ROI every business wants."

He continues: "Transactional mailing, billing, loyalty programmes and direct mail colour graphics are sectors we already serve but with this service in place, we are set to work with our customers to transform their products and be part of their future."

The Open Days are running from Tuesday 24th March to Friday 27th March, with two two-hour sessions running each day, at 10.00 am and 2.00 pm. To find out more information and to register, please e-mail [email protected], or contact Sales Director Simon Leeder on [email protected]