Pittsburgh, PA -- Printing Industries Press is pleased to announce the release of Volume 3 of the Color Essentials: Color and Quality for the Graphic Arts and Sciences series by Gary G. Field. The essays in this series prompt readers to break away from routine thinking when it comes to stubborn production problems that have plagued color reproduction for decades, and to see problems - and solutions - from entirely new perspectives.
 
Evolution in technology and the development of increasingly efficient color reproduction procedures have made it as important as ever to make effective color approval decisions. As companies in the graphic arts industry inevitably find, numerous day-to-day issues arise within this process, often making accurate color reproduction quite difficult. Fresh insights into these common problems are provided by Field in Color Essentials, Volume 3.
 
Much like the previous two volumes, this resource offers a collection of fifteen concise essays on topics of color reproduction. The information presented in these articles is suited for anyone involved in the color approval process; including sales reps, art and creative directors, print buyers, and press and prepress production specialists.
 
The new perspectives offered in this volume provide specific insights into the dynamics of customer approval. In his informal yet scientific writing style, Field provides clear guidelines on how to achieve preferred color and offers a unique, practical perspective on many of the issues surrounding the process. Some of the articles in this fifteen-chapter volume cover such topics as:

- Color correction concepts
- Color quality decision processes
- The art of preferred color
- The color correction craft
- Learning color quality judgment
- Practical color specification
- Color quality limits: are we there yet?

"Color quality, has always been a somewhat elusive concept, but it is more of a science and less of an art than most people recognize. Although color quality judgment and analysis skills can be acquired through years of experience, it is so much more efficient if the principles discussed in the books of this series are learned early in one's career," explains Field. A leading graphic arts color reproduction authority, Field is an accredited senior imaging scientist and emeritus professor at California Polytechnic State University.
 
Some of the essays in Color Essentials were previously released to members of the Technical Association of the Graphic Arts; however, most have never been previously published.
 
Color Essentials: Color and Quality for the Graphic Arts and Sciences, Volume 3, 118 pages, (Item No. 17353, ISBN 987-0-88362-649-8) is available to Printing Industries of America members for $25 and to nonmembers for $40. The full set of three volumes (Item No. 1735SET) is also available for $60 to members and $100 to non-members. These and all of Printing Industries Press's 200-plus publications are available online at www.printing.org or by phone (toll-free 866-855-4283 or 301-790-7686), fax (301-695-3632), or mail (Printing Industries of America Orders, 200 Deer Run Road, Sewickley, PA 15143).