Rockford, IL – On Thursday, M.J. Anderson, VP of Creative Services at Trekk Cross-Media will be a featured speaker at the 2009 IPA Business Development Conference in Scottsdale, Arizona.

His presentation, "Leveraging Cross-Media Technologies," offers graphic solutions providers insight into using the latest digital technologies to help their clients achieve communication objectives. Attendees will get a behind-the-scenes look at recent one-to-one campaigns that span print, email, web and mobile. He'll also show service providers how they can tap into new revenue streams using multi-channel, variable-data programs.

Anderson speaks often about what it takes to develop highly targeted, ROI-driven communications. His expertise in combining marketing know-how with digital technologies has made him a sought-after speaker at conferences around the country. In March, he'll address attendees at the PIA/GATF 2009 Presidents Conference.