St Petersburg, FL -- Responsive Solutions, Inc, creators of CUSTOMER+, a leading web to print and online marketing automation system powered by Adobe InDesign Server, announces the availability of a second educational white paper that explains how a Marketing Resource Center? (MRC) can be leveraged as a customer retention tool, making it more convenient for customers to utilize providers of printing services for the management and procurement of printed, non-printed and electronic marketing materials.
 
The Marketing Resource Center: Taking it to the Next Level is available for downloading at no charge by visiting www.whitepaper.rsi-mrc.com.
 
"The world of printing is changing dramatically," said Frank Miller, President, Responsive Solutions.  "As marketers increasingly turn to alternative media in lieu of print, providers of printing services must begin to deliver a broader array of non-traditional products and services.  A Marketing Resource Center provides an easy-to-use online portal that makes this business expansion much simpler to implement and positions providers of printing services to expand share of customers as well as overall market share in a demanding and competitive environment."
 
According to the CMO Council's Marketing Outlook 2009, senior management in most companies is mandating that marketing contribute to the bottom line by retaining and growing market share and lowering costs through greater go-to-market efficiencies. Key to achieving these goals is a need to realign operational processes to better support sales. A Marketing Resource Center streamlines the management and procurement of all types of sales and marketing collateral, including branded promotional items, through a single source regardless of where marketing materials are actually manufactured.
 
"Since Responsive Solutions introduced the concept of a Marketing Resource Center to the market earlier this year," adds Greg Shambo, Vice President Sales and Marketing, Responsive Solutions, "it has been met with great interest from both marketers and providers of printing services. The convenience and efficiency of an online portal for the management, procurement and fulfillment of all types of marketing materials helps marketers improve operational efficiency while giving providers of printing services an effective way to add value and expand services."
 
With a Marketing Resource Center, marketers can make all types of materials available regardless of where they are physically located and produced. Templates offer the opportunity to customize printed or electronic materials within constraints established by a centralized marketing organization, and users can even order branded promotional items and other non-printed materials, such as email marketing campaigns and online surveys, from a single web portal. This saves time for end users, allows marketers to control the brand and messaging, while sales, agents and franchisees are empowered to customize and order their own materials and launch their own marketing campaigns in compliance with corporate guidelines.
 
To obtain a free copy of this white paper, visit www.whitepaper.rsi-mrc.com or call 727-498-0459. To see the MRC in action please visit www.videos.rsi-mrc.com for videos of an online demonstration.