New York, NY -- Earthtone - the world's first online marketplace for print – has today revealed a multifaceted strategy for encouraging greater debate on how individuals can contribute to solving the global challenges of climate change and the credit crunch.

Launched today, Earthtone's Facebook group, The Economy & The Environment: Saving Today vs. Saving Tomorrow, seeks to engage younger, green-conscious online consumers in a discussion on how to balance environmental custodianship and economic prudence in this most challenging of climates.

In addition to enabling people to share knowledge and exchange ideas about how to save money while making environmentally responsible choices, the group will act as a gateway to news, opinion and research on relevant environmental and economic issues from around the web.

While today's challenging economic climate forces consumers to choose suppliers based on price and not environmental credentials, Earthtone remains committed to promoting eco-friendly printing by:

- Helping people find and use printers with green credentials

- Helping people reduce indirect environmental costs by buying from local suppliers

- Offering consumers a free, easy-to-understand guide to green printing

- Offering printers a free guide to greener business practices

- Offering free carbon offsetting for all prints ordered through Earthtone

Rooted in its founders' ambition to make green printing an affordable, practical option for everyone, Earthtone empowers consumers to compare the prices, services and environmental credentials of hundreds of print shops before choosing the one best suited to their needs.

"The social web makes it easy to share experiences and opinions that can help others make better choices," says Nader Alaghband, Earthtone's CEO. "Reviewing print suppliers on Earthtone or restaurants on OpenTable is an obvious case in point, but the basic principle applies across the board. For example, companies like Earthtone can use Facebook to engage with relevant online communities to share ideas and to learn from the invaluable insights that people have to offer."

As the economy stabilizes and public appetite for green procurement – and green printing specifically – returns, Earthtone will build on the insights it gains by engaging with these empowered, environmentally responsible consumers to develop the innovative solutions that its users need.

Earthtone encourages everyone to join the debate on Facebook. You can learn more about the company and find out how to get in touch by visiting www.earthtone.net