Lexington, Kentucky USA – WhatTheyThink, a leading media, market intelligence and research company for the printing and publishing industries, today added an Opportunity Audit to its array of consulting services.  Offered in conjunction with RH Rosen Associates, Inc., Opportunity Audits offer printing companies a fresh look at opportunities to make their businesses more profitable and more valuable.

“Owners of printing businesses can benefit greatly from taking a fresh look at their businesses,” said Bob Rosen, President of RH Rosen Associates, a WhatTheyThink consultant and author of The Graphic Arts CEO.  “It’s not a theoretical process. We’ve owned nine graphic arts companies and have worked with almost 600 companies over the past twenty years. Our experience as business owners and consultants ensures that we understand the issues that are reshaping the industry so that we can offer printing company owners and managers practical methods for making their businesses more competitive and more profitable.”

The Opportunity Audit is built around two on-site visits, but it begins with collecting background information to be prepare for productive on-site discussions. Extended conversations are conducted with the owner and key staff members, as well as observation of company operations– looking for untapped opportunities and identifying any operational issues that might stand in the way of progress.

During the second on-site visit, a full report is presented and discussed with the management team. There is not a packaged or theoretical approach, but rather, a means of offering practical and actionable ideas for improving competitiveness and increasing profits. All recommendations are tuned to the individual company, its management team and its way of doing business.

“The Opportunity Audit isn’t a management critique,” added Rosen. “It’s just an experienced set of eyes taking a fresh look at your business and offering helpful opinions. It could be just the thing you need to plot a more profitable course in today’s tough competitive environment.”

For more information about how an Opportunity Audit can benefit your business, contact [email protected] or join us at the Print CEO Forum in Chicago, September 11^th and 12^th, where Bob Rosen will be speaking.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.

About RH Rosen Associates

Bob Rosen is the former owner of six graphic arts companies whose career began on Wall Street, where he was an investment banker. Educated at Harvard College and NYU Graduate School of Business Administration, Bob acquired and operated his graphic arts companies over a period of ten years, selling them in 1986. Rosen Associates was formed in 1987 to meet the graphic arts industry’s need for consulting services on top management issues. The firm’s concept has been validated over its twenty years of operations – during which it has provided advisory services to the senior managers of more than 550 graphic arts companies. Rosen is WhatTheyThink’s columnist on CEO issues, and is the author of the groundbreaking book for industry CEOs – The Graphic Arts CEO. His articles have appeared in virtually every industry publication, and he has long been the industry’s most widely published and quoted authority on mergers.