Lexington, Kentucky USA -- WhatTheyThink today reported that Peter Winters has joined its Speakers Bureau and Consulting Service as an expert in assisting print service providers transition to the new marketing services business model required in today’s highly competitive and multi-channel environment.

“Much has been written about the need for print service providers to make the transition to the marketing services provider model,” said Cary Sherburne, Director of Services at WhatTheyThink.  “But less information is generally available on how to actually execute that transition.  Peter Winters has developed a proven methodology that is affordable for printing businesses of any size. We are delighted to have Peter join our team.” 

Peter Winters, the President of Winters Group & Associates, heads up a coaching organization in the space of selling and delivering marketing automation services to senior marketing officers of large companies. He has met with and successfully closed deals with numerous senior marketing officers across the country on behalf of a number of printing company clients.  The Winters Group suite of services, now available through WhatTheyThink, includes:

• Business Blueprints- the roadmaps for MSP transformation
• Subscriber-based (web) peer groups
• Live CMO selling assistance while learning the MSP sales process

“We are pleased to be associated with industry thought leader WhatTheyThink,” said Winters.  “This not only allows us to bring our services to a larger audience, but also provides the opportunity to expand our range of services through collaboration with other WhatTheyThink consultants.”

For more information about how a WhatTheyThink expert speaker or consultant can assist with business needs, meetings or events, visit www.WhatTheyThink.com/Speakers or email Cary Sherburne, Director of Services for WhatTheyThink, at [email protected].

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.