January 12, 2008 – Boston, Massachusetts and Appenzell, Switzerland – GMC Software Technology, the standard in personalized communication, today announced that Scott Baker, Vice President of Worldwide Business Development, will participant at the upcoming 2009 Xplor Global Conference and Exhibition at the TradeWinds Hotel and Conference Center in Tampa Bay, Florida, March 4-7, 2009.

In a panel discussion titled "The Great Debate Panel: Transpromo-Yes, No or Maybe," Baker joins industry experts Kemal Carr of Madison Advisors, Lee Gallagher of IBM and James Shand of E-Knows to discuss the opportunities created by this marriage of transactional statement printing and promotional marketing. Pat McGrew, EDP, data center and transaction segment evangelist in the Graphics Communication Group at Eastman Kodak will moderate this general session. The session takes place Wednesday, March 4, 2009 at 4:15 to 5:45 PM.

"I believe the debate will help people understand how they can use the marriage of transactional data and promotional marketing content as an essential part of their customer communication strategy," said Scott Baker. "Also, for those people who are not yet convinced, I hope the debate will provide insight into the benefits of Transpromo."

Scott Baker, VP Worldwide Business Development at GMC Software AG, is responsible for developing and managing GMC Software Technology's global partnerships and strategic alliances. Baker has spent over 20 years in business development, strategic alliance and partner management within the enterprise output management, ECM and business intelligence software markets. Prior his tenure at GMC, Baker created successful partner organizations at Alysis Technologies, Datawatch Corporation and Insci Corp. Baker has presented at the Lyra Symposium, Xplor, AIIM, Gartner IT Expo and various industry workshops and customer events. He has also authored technology articles for various trade publications.