Los Angeles, CA -- Impulse Metrics Group (IMG), a company whose mission is to add value to print by linking campaigns to social networking and mobile technologies, is launching its interactive print media service June 15, 2009.
 
Impulse Metrics Group adds value to printed media, including collateral, packaging, point-of-sale and out-of-home.  They do so by building opt-in campaigns that are launched directly from a printed product and provide immediate results for consumers and metrics for advertisers. Brandpoint management involves leveraging the brand experience at all media touchpoints, and IMG now makes printed media as immediate as the internet. It offers a new way to market, increase sales and gather business intelligence that is both useful and timely.

IMG creates an essential link at the consumer decision point, allowing a direct, relevant and immediate response to a campaign, ad or promotion. In short, the consumer impulse to respond is channeled and linked right to the offer of interest.

Using smart phone technology, IMG allows any brand manager to double down on the graphic impact of traditional print media by enticing consumers to willingly interact with products and services via information, contests, discount coupons or customer testimonial.  Printed products that once dated themselves by the time they hit the retail shelf, magazine rack or information kiosk are now as timely and interactive as any website.  IMG's interactive print concepts add value by re-energizing the relevance of traditional print products.

According to Managing Director Dan Freedland, "A printed product should be viewed as a direct conduit to a desired action.  By providing a real-time link to mobile technology or to social networking sites, a consumer can interact with a company by redeeming offers, entering sweepstakes, accessing product information, viewing an online informational video or opting-in to product- or service-centric programs."  Freedland suggests that "The youth demographic is mobile and responds to immediacy.  By activating print campaigns from out-of-home locations, an advertiser can provide relevant and timely offers to consumers on the go ."

Interested parties can learn more about Impulse Metrics Group by contacting Dan Freedland at [email protected] or by calling (310) 717-1565.   The company's website is www.impulsemetricsgroup.com.