Chicago - Dscoop (Digital Solutions Cooperative) announces two educational Webinars focused on helping HP Indigo owners grow their business. Presented by recognized industry experts, Dscoop Webinars provide convenient, online education and professional development opportunities to both owners and operators of HP Indigo presses. Webinars are free for Dscoop members and $50 for non-members. To register for any of these Webinars, visit www.dscoop.org.
 
Date: Wednesday, June 17
Time: 12:00 p.m. CDT
Social Media's Role in Building Your Brand
Presented by Sergio Balengo, Senior Research Analyst, MarketingSherpa
Your brand is no longer what you say it is-it's what "they" say it is. And the social media marketplace is where "they"-customers, prospects, journalists and other influencers-are talking about your brand. They are forming and sharing opinions that will impact your brand at the speed of light, and you need a clear strategy to effectively foster these interactions. Based on MarketingSherpa's research findings from a study of 1,886 social media marketers and PR practitioners, you'll learn:
 
- Why branding goals should lead your social media strategy
- Which tactics rated highest for achieving branding objectives
- How to fit these tactics into your marketing mix for optimal effectiveness
- Proven social media practices for building and sustaining your brand
 
In addition, Dscoop members are eligible for a free trial membership to MarketingSherpa. Salespeople and marketers at Dscoop member companies can sign up at www.dscoop.org/sherpa to take advantage of research, case studies, how-to instructions and discounts from MarketingSherpa.
 
Date: Wednesday, June 24
Time: 12:00 pm CDT
Implementing a W2P Solution
Presented by Liz Gilmour, VP of Sales, RedTie Ltd.
Gilmour covers a customer case study focusing on the challenges, solution and results of implementing a Web-to-Print (W2P) solution. Participate in a brief discussion led by an industry expert about targeting specific types of work, prospecting, the sales cycle, pricing and launching. RedTie Ltd. provides W2P software and services that allow a printer to implement a W2P solution with minimum investment and without disrupting existing business. The RedTie Template (RTT) is a customizable online ordering system that allows print providers to offer the ability to access, edit and order marketing materials and print collateral. RedTie Quotation (RTQ) allows a printer's customers to request instant quotes, submit jobs online and upload artwork.