Lexington, KY - WhatTheyThink, the leading media organization serving the printing and publishing industry, today announced the availability of two white papers that look at the value of adding variable-content printing. The two-paper set, developed by NAPL’s highly respected Printing Economic Research Center (PERC), is based on PERC’s Digital Services and Variable-Content Print studies, and part of the NAPL Digital Services Series of surveys and reports sponsored by Canon.

Purchase Variable-Content Digital Printing White Papers

The reports provide experience-based insights from front-line variable-content printers on issues such as:

• Developing new sales strategies and effective compensation plans.
• Variable-content pricing approaches.
• Building databases
• Tracking the return on investment in variable-content equipment.
• The role of company leadership in the success of a variable-content initiative.

Purchase Variable-Content Digital Printing White Papers

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.

About NAPL

NAPL is a not-for-profit business management association representing companies in the $120+ billion commercial printing and graphic communications industry in North America. NAPL’s comprehensive slate of business-building solutions provides company leaders with the management tools they need to make informed business decisions in an ever-changing market environment. The association also handles administration of NAQP, the National Association of Quick Printers, which specializes in the unique concerns of small printers nationwide, and the industry’s Research and Engineering Council, which is dedicated to manufacturing technology and productivity improvement issues. For more information on NAPL or its affiliated associations visit www.napl.org or call (800) 642-6275.