Mechanicsburg, PA -- Fry Communications (www.frycomm.com) expands its stable of revenue generating offerings for publishers with online buyers' guide software. Made possible through Fry's strategic partnership with GCN Publishing, BG2GO is the only print and online buyers' guide management system that incorporates online and print data presentation.

From a listing company's perspective, BG2GO is completely self service, right down to the utility's integrated credit card processing software. From a publisher's perspective, BG2GO is fully customizable – encompassing everything from custom questions and price lists to brand and identity elements – without the time or expense of custom programming. No other package gives this level of sophistication at this price point.

"Whether a regional, B2B, B2C, or consumer-oriented publication, this utility enables publishers to maximize their revenue opportunities online and in print," said Steve Grande. Fry's VP of Sales. "GCN has created a powerful tool, and we are excited to offer this option to all of our customers."

"We are pleased to be able to offer our industry-leading buyer's guide and directory solution to Fry customers," said Joanne Persico, co-founder and president of GCN Publishing. "BG2GO is the only enterprise-class solution that manages a magazines entire directory production life-cycle, from collecting data from advertisers to exporting formatted text and graphics to print."