Orlando, FL; Bethesda, MD and Ghent, Belgium -- Tools4Media, a leading distributor, value added reseller and agent; Four Pees, an international sales and marketing organization specializing in the publishing industry; and Helene Smith Public Relations & Marketing Communications (HSPR) today announce that the organizations have joined forces to promote callas software and Elpical solutions and activities in the North American graphic arts and publishing markets.
 
"callas software and Elpical provide best in class solutions for the graphic arts and publishing industry. We're excited to be working in partnership with Four Pees and Tools4Media to promote the benefits of these solutions in North America," says Helene Smith. 

Tom Peire, CEO of Four Pees, says, "Having had the pleasure of working with HSPR and Tools4Media previously, I am are confident that together our knowledge of the industry, and track records in providing strategic communications services in the graphic arts and imaging space, will give callas and Elpical maximum visibility in the important North American marketplace."

Frank Loversky, President of Tools4Media says, "In addition to experience, Four Pees and HSPR share strong professionalism and passion which have helped many organizations elevate their profiles in a highly competitive industry.  We look forward to utilizing HSPR and Four Pees' talents to bolster our efforts and the benefits that callas and Elpical provide to printing and publishing customers."

Four Pees and HSPR will work with Tools4Media and its partner solutions to implement strategic communications and marketing programs in North America. Among the key focal points will be maximizing visibility for both callas and Elpical at Print 09 and its membership in the Crossroads community.

About callas and Elpical
callas software - callas software was founded in Berlin in 1995 and specializes in software applications for press, prepress and publishing industries. callas plug-in applications and PDF technologies output, preflight and correct files; convert colors and embed fonts. All callas products share the common aim to automate and standardize output processes, reduce errors, and increase productivity.

Elpical - Elpical Software develops and markets software solutions for digital imaging applications. Elpical technology enables, for instance, publishers to automatically enhance image assets. This enhancement is based on a thorough image analysis. Additionally, the company offers solutions to automate image workflows in companies. Elpical's image asset management solutions ensure that organizing the onerous daily flow of images is a relatively easy task.