Kimberly, Wis. -- Celebrating the vital role print plays in the marketing mix, Appleton Coated launches the U360 competition for 2010. As the name implies, "U360" calls for entries that embrace all-around excellence in communication, design and execution and demonstrate the power of "Print with Purpose."
 
"Today's business climate challenges print to look beautiful and to communicate for results and to deliver in a way that builds strong brands," explains Phil Cavalier, vice president of marketing for Appleton Coated. "U360 reflects that the judging will take on a more holistic assessment of the project - from concept and writing, imagery and design, and finally quality of print and bindery execution."
 
The U360 competition evolved from Appleton Coated's UBJ competition, formally known as U B the Judge. "Our new competition will move from an event-based, peer-judging platform to review by a North American panel of creative, communication, and print professionals," adds Cavalier.
 
Submissions must be printed all, or in part, on Utopia and/or Curious Collection papers, accompanied by a completed entry form, produced in 2009, and postmarked no later than Dec. 11, 2009.
 
All winners will be featured in a showbook, which will be distributed throughout North America, showcased on the Appleton Coated Web site, and featured in other marketing materials. Previously, five Platinum and five Gold award winners were selected from five geographies. In 2010, U360 winners will represent nominations from clients, designers, printers, merchants and other representatives within the entire North American marketplace.
 
For more information about U360, Utopia and Curious Collection, visit www.utopiapaper.com.
 
Appleton Coated offers the most comprehensive lineup of premium, coated papers available today, marketed under the Utopia brand. From the elegance of Premium to hardworking Utopia Three, the Utopia family of coated papers offers six ways to ignite a passion for paper and the environment. Appleton Coated is headquartered in Kimberly, Wisconsin.