[Cohoes, NY] – Mohawk Fine Papers Inc. has announced the launch of its new paper store, mohawkpaperstore.com.  Now paper buyers can order digital paper, bright colored paper, copy paper, high quality stationery paper and envelopes from any of Mohawk's premium paper grades in one convenient location - a flexible, customizable and intuitive site designed for everyone from home office users to seasoned professionals.

Mohawk's new online store cleverly organizes all of its products and anticipates the different ways users might search for paper.  There are three shopping paths to help users find what they need:  Mohawk's "Shop by Project" is for those looking to tailor their paper to the work they are doing, Mohawk's "Shop by Feature" is for paper professionals who already know what they are looking for in a paper and Mohawk's "Shop by Product Line" is for those who would like a quick orientation on Mohawk's products before selecting items.

"Mohawkpaperstore is the embodiment of efficient online shopping.  The use of robust product filtering mechanisms, visual search tools, light-box displays and customizable options to revise searches - without having to go backwards - means that users will find what they need quickly, understand their shopping path and end up at checkout in very few clicks," said Hilary Davis, Interactive Marketing Manager, Mohawk Fine Papers.

Designed by Overit Media, the site is as visually effective as the shopping experience.  The crisp white background lets the product do the talking. Mohawkpaperstore's homepage carousel showcases featured promotions and news from Mohawk.  The simple, intuitive navigation, faster loading time and convenient search tools make mohawkpaperstore.com easy enough for anyone to use … and use again.

Mohawk Paper Store Feature Tools

Order Mohawk Samples: Integrated sample ordering for convenience. Now you can order reams, boxes of envelopes, sample packs, swatchbooks and preprinted promotions all in one place.

Mohawk's Environmental Papers: Select this option to see a list of Mohawk's responsibly made papers. Search for items that are made with windpower, made carbon neutral, contain postconsumer waste fiber, carry the FSC certification or carry the Green Seal certification.

Digital Printing Equipment: Select this option to view Mohawk's products specifically optimized for a variety of digital color production presses such as the HP Indigo, Kodak Nexpress 2100 Plus Digital Color Production Press and the Xerox iGen3 Digital Production Press.

The Mohawk Paper Store site was developed with the future in mind.  New features including Mohawk's Color Selector, and Mohawk's Find a Printer or Designer tools are scheduled to be added to the site soon.  Expandable capabilities are built in so the design and features can grow with Mohawk and its customers.  Phase Two plans are already underway.

For more information, visit www.mohawkpaperstore.com or call 1-800 the mill.