MEXICO CITY -- Like many printing companies, CRISA (Corporación y Reproductora Industrial, S.A. de C.V.) has adapted to fluctuations in the marketplace, accommodating changing customer tastes by adding new production capabilities. Steady growth in its menu of services and manufacturing capacity has transformed the family-owned firm into a major printer of advertising and promotional projects.

Owner and company Director Juan Jose Gasca's decision to install a Mitsubishi Diamond V3000LS sheetfed press was a significant step toward the goal of developing new business opportunities outside Mexico. The four-color press with tower coater and extended delivery is CRISA's first Mitsubishi press.

"The press will enable us to strengthen our relationships with clients, partners and suppliers," Gasca said.

CRISA opened for business in Mexico City in 1987 as a finished products company, providing postpress services. Today, CRISA specializes in the production of point-of-purchase displays and folding cartons used by the retail and pharmaceutical industries.

With 100 employees and modern manufacturing equipment, CRISA caters to customers in Mexico, and more recently Latin America, with cardboard cartons, mini-corrugated boxes, folders, displays and shopping bags.

"The high quality and improved response time made possible by the Diamond V3000LS are important selling points for CRISA in expanding our exports of printed materials," Gasca said.

Available in a size format of 29 1/2 inches x 41 11/32 inches (750 mm x 1,050 mm), the Diamond V3000LS was introduced at IGAS 2007 in Tokyo. The press reflects the performance and functions demanded by customers in the competitive market of diversified small-lot print runs. Actual press availability time is increased by reducing makeready time and scheduled and routine maintenance time.

The Diamond V3000LS features a totally new look created in collaboration with Swedish industrial designers and Mitsubishi's press design engineers. Ergonomic accents based on the "soft geometric" concept characteristic of Scandinavian design facilitate outstanding access for press operators. The ease of operation further improves productivity.

Mexico City-based graphic arts distributor Suntek S.A. de C.V., Mitsubishi's sales agent in the Mexican market, was instrumental in matching the press to CRISA's needs.