BURLINGTON, Mass. USA – December 8, 2008 – StreamServe, Inc., a leading provider of Enterprise Document Presentment (EDP) solutions for business communications, today announced that StreamServe Persuasion received a "positive" rating in Gartner's new "MarketScope for Automated Data Factory 2.0 Software" report.
 
StreamServe was among 18 production printing software vendors included in the ADF 2.0 MarketScope report by co-authors Ken Weilerstein and Pete Basiliere. "Gartner's ADF 2.0 architecture gives technology providers the framework for developing and implementing the strategies and tools necessary for 21st century communications in any media. By doing so, the architecture provides the basis for software solutions that enable end users to ensure print is an integral part of their enterprise's multichannel, CRM-based approach to disseminating marketing messages and financial information," stated the authors.
 
StreamServe Persuasion enables businesses to take information from its back-end enterprise applications (ERP, CRM, SCM and legacy systems) and transform it into business correspondence that acts as a dynamic and personalized marketing vehicle for cross-sell, up-sell and brand building.  By presenting a persuasive, consistent and personalized experience across all communication channels, StreamServe Persuasion enables businesses to further the value of their customer relationships.
 
"StreamServe Persuasion is increasingly being recognized by our global customers, partners and industry experts for its ability to simplify the composition, management and delivery of highly-personalized documents, whether presented on paper or electronically," said Dennis Ladd, president and CEO of StreamServe. "We believe Gartner's positive rating in this ADF 2.0 report reaffirms StreamServe's commitment to not only meeting the challenges of today's businesses, but offering solutions that bring them to the next level in automating their business communications."