CHICAGO, IL - Avanti Computer Systems Limited, a leading provider of Print MIS and Web-to-Print solutions to the graphic communications industry, received two “Worth-a-Look” awards from the Print’09 Executive Outlook Committee. The awards were for their Direct Mail Management module and the addition of Microsoft Outlook integration to their CRM (Customer Relationship Management) module.

“Three years ago, we dramatically increased our development of advanced modules for our Print MIS” says Patrick Bolan, Avanti’s President and CEO. “These awards are very appreciated  - we see them as validation that we made the right decision to invest resources in developing new tools and technologies that help print shops better manage both their business and their customer relationships”.

- Microsoft Outlook Integration: Automatically synchronize all contacts, tasks, notes, calendar and email bi-directionally between Microsoft Exchange Server and Avanti CRM. A few of the benefits:

     - Sales reps, often working remotely, can always remain in sync with the most current information about their customers and their customer’s jobs.

     - CSR’s have all the information regarding a customer on one screen including full access to all Outlook correspondence.

     - Direct Mail Management: Integrated mailing module ties together Direct Mail Estimating, Postage Accounting and Inventory, Shipping, Billing and Reporting thus helping Print Shops evolve from Print Service Providers to Marketing Service Providers and become a ‘one-stop-shop’ for the Value-added Services customers are demanding such as Direct Mail Management, Fulfillment, and Creative Services.
 
The Print ’09 Executive Outlook committee also announced their list of the ‘critical core technologies’ for today’s printing industry. Topping the list was a three way tie including Management Information Systems (MIS), information technology (IT), and Web-to-Print software.
 
“We’re not surprised at all by the list”, says Bolan. “This is the third year in a row that they have identified Print MIS as the number one core technology print shops need to invest in. What is worthy of note is that CRM has now made it onto the top 10 for the first time”.