Chicago, IL – GPA is proud to announce that Bob Niesen has been promoted to Senior Vice President of Sales and Marketing. In this role, Bob will have overall responsibility for GPA's Sales and Marketing activities. He will play a critical role in revenue generation, strategic marketing and brand development for the company.

During his 18 year career at GPA, Bob has worked his way from Sample Department Coordinator to Vice President of Marketing and Brand Development. Bob's promotion to this new position is reflective of his commitment to the continued advancement and profitable growth for both GPA and its customers.

"I am extremely excited about Bob's new role as Senior Vice President of Sales and Marketing for GPA. A key to GPA's success over the last several years has been our ability to identify the needs of our customers, provide innovative solutions and focus on helping them grow their business.  Bob has played an integral role in that success," said GPA President, Mike Ratcliff.

Bob has a BA in Public Relations from Illinois State University, and is a graduate of the Mahler Executive Management and Leadership Program. He is an active member of the Digital Solutions Cooperative (Dscoop) and has been a featured speaker for events hosted by Dscoop, HP Indigo and PIA.

GPA is the premier source for specialty substrates and solutions for offset and digital printing. Products include coated and uncoated papers, pressure sensitive and specialty papers, synthetic films and substrates exclusively engineered for HP Indigo digital presses. GPA is an HP Indigo Preferred Partner and a Platinum Partner of Dscoop. For more information on GPA or the products it offers, visit www.askgpa.com or contact GPA Customer Service at 800-395-9000.