Rocky Hill, CT – Software Marketing Associates, Inc. (SMA), the leading provider of Fulfillment and Management software solutions to the Fulfillment, Commercial Printing, and Direct Mail industries, announces the integration of SMA's Pro-Mail Fulfillment Solution with the variable print capability of PageDNA, a leader in print e-commerce solutions.

"Over the years, SMA has developed powerful solutions, specifically targeted to Fulfillment, Commercial Printing, and Direct Mail service providers. Our products and services complement and extend our clients' ability to handle complex fulfillment, warehousing, web-to-print, and direct mail operations", says Denise S. Lunden, President, Software Marketing Associates, Inc. "As the marketplace evolves, businesses today are finding that they need an integrated solution that can handle the needs of their clients with one unified system. In PageDNA, we have found a partner who understands our model of extending our service offering. We were very impressed with PageDNA's variable data capabilities and are pleased to offer this option to Pro-Mail customers."

Doug, Ballinger, CEO, PageDNA agrees. "Software vendors need to adapt their solutions to their customers' rather than forcing them to make drastic changes in order to accommodate new software. That is why we put our best effort into adapting PageDNA to our customers' and partners' needs. Our goal is to bring efficient, flexible, and cost-effective solutions to the print service provider, helping them to be proactive in meeting the challenges that confront the printing industry."

Steve Enstad, Sales, PageDNA, explains the integration between the two systems. "Users within the Pro-Mail shopping cart can select an item, personalize and proof using PageDNA's variable data capabilities, and then return seamlessly to the Pro-Mail Shopping Cart to confirm the order and check out. The SMA/PageDNA partnership is exactly what the print industry demands from e-commerce and MIS suppliers; an open system with many options for growth and new functionality – not a closed box."