Prinkk is a powerful web2print application that harnesses the new text engine in Flash Player 10, to enable printers to offer their clients DTP-type editing of templates.   The software is released for sale today, following six months of beta testing with The Stroke Association.

Tom Robinson is the managing director of Prinkk.  Tom said: "Most web2print systems use a form-filling method. This limits online creation to simple documents. When you enable users to edit paragraphs on the page, in real-time, it opens up self-service production of much higher-value, complex documents, such as brochures and catalogues."

Technology
The Text Layout Framework component in Flash Player 10 has been exploited by Prinkk to offer what Adobe describes as 'delivering print-quality typography for the web'. 

Prinkk.com
As part of the two-year development process we've created a business-to-consumer site at www.prinkk.com. This is a showcase for our software, an opportunity for prospective clients to play with the product, and it's a great way to get feedback from real users.

Templates
Templates are created by running a script from InDesign, and uploading the resulting files. Because there's no form to build, the template creation process is easy for a printer to do themselves.

Seeking re-sellers
Tom said: "We're in discussion with one of Europe's largest web2print developers about them incorporating Prinkk into their existing software. It'd be great to speak with anyone who'd like to talk about a similar relationship, or is interested in re-selling Prinkk software in their area."