WILMINGTON, MA, - Prism and Responsive Solutions today announced a joint business alliance to offer graphic arts customers solutions for automating their internal and customer-facing operations. Prism's flagship management information system (MIS) WIN 2009 has helped printers streamline and automate their internal business processes for over 20 years and Responsive Solution's CUSTOMER+, A Marketing Resource Center, has automated and gone beyond typical web-to-print services through a Software as a Service (SaaS) offering for today's marketing needs. Combined, Responsive Solutions and Prism now offer their joint customers a highly efficient business engine for today's marketing solution providers.
 
Both WIN 2009 and CUSTOMER+ are open systems with robust application programming interfaces (API). This will enable the rapid integration of these solutions for an effective and connected solution for their customers.
 
"Process automation and MIS have been ranked year after year as the key technologies for printing profitability," said Filip Buyse, President and CEO of Prism. "However, in recent months, web-to-print and more importantly automated marketing programs have risen to the top ranked technology for printers. Responsive Solution's Marketing Resource Center combined with Prism's WIN 2009 offer printers a powerful solution for increasing the top line and decreasing cost."
 
The Must See em product and technology program in 2009 ranks web-to-print and MIS as critical core technologies. These were rated as critical for profitable survival and growth.
 
"Responsive Solution's Marketing Resource Center is revolutionizing the way marketers support sales reps, agents, and other stakeholders around the globe," remarked Frank Miller, President of Responsive Solutions, Inc. "It is a natural fit to align with a global leader in MIS - a company that has helped automate and streamline the business activities of printers for decades. This alliance is a major step toward offering an integrated, best of breed solution to the industry."
 
Prism and Responsive solutions will both be exhibiting at Print 09 in Chicago, September 11th through 16th. Responsive Solutions will be in booth 7234 and Prism will be in booth 6563.