Pittsburgh, PA, - Well-trained, effective salespeople are a crucial aspect of a successful graphic arts organization. For this reason, it is important for sales managers to provide their sales staff with valuable training. Printing Industries Press is pleased to announce the release of Playbook for Selling Success in the Graphic Arts Industry, a workbook that provides sales training specifically tailored for those who work in the graphic arts industry.

Authors T.J. Tedesco and Dave Clossey present trainees with hands-on exercises and helpful insights. Trainees will gain a personal perspective of their current sales abilities and qualifications and discover practical ways of improving upon them. After completion, users can expect to:

•    Know their personal commitment level to selling graphic arts services
•    Have learned selling skills to transport them to higher levels of success
•    Fully understand the time management challenge of successful selling
•    Know how to create appropriate supporting self-marketing collateral

 "Playbook for Selling Success in the Graphic Arts Industry is a workbook. Unless you go through the exercises, you won't receive the intended benefit. It is written in clear, easy language, which, not surprisingly, is the same language of the successful sales rep," describes T.J. Tedesco within the introduction.

This training resource is appropriate for anyone who sells printing or print-related products and services. It is a must for rookie sales reps, experienced reps wanting to update and sharpen their selling skills, and sales managers looking for an effective sales training tool. For completion, trainees should allow a minimum of one or two uninterrupted days.

Playbook for Selling Success in the Graphic Arts Industry, 162 pages, (Item No. 1788, ISBN 987-0-88362-659-7) is available to Printing Industries of America members for $30 and to nonmembers for $40. These and all of Printing Industries Press's nearly 200 publications are available online at www.printing.org or by phone (toll-free 866-855-4283 or 301-790-7686), fax (301-695-3632), or mail (Printing Industries of America Orders, 200 Deer Run Road, Sewickley, PA 15143).