New York City (November 06, 2008) - Marketers need not fear the recession. NAK Inc., an integrated marketing and communications provider, is offering marketing and sales professionals a new report, detailing strategies and tactics they can use to prosper in a tough economy.

Titled "10 Ways to Cut Your Marketing Budget without Cutting Your Throat," the white paper can be obtained free by marketing and sales professionals who send their contact information to [email protected].

"Put the top 10 suggestions suggested here into action and you can cut as much as 40% of your marketing budget and get better results at the same time," the report says.

"The trick is to find communications professionals – strategists, copywriters and art directors – whose creativity empowers them to work outside the bureaucratic ad agency structure.  Try them out with a small campaign, and if that works let them start taking assignments away from your ad agency. Before you know it, your retainer expenses will disappear, and you'll be the company hero who reduced the marketing budget while increasing sales."