Rochester, NY, August 1st, 2008 -   Rochester Software Associates, Inc. is pleased to announce its participation in the upcoming TransPromo Summit taking place August 13-14, 2008 at the Hilton New York in New York City.
 
RSA's Enterprise Workflow System manages an entire enterprise's transactional, network, and publishing applications.  Only RSA offers a closed loop, integrated solution for transactional job transform, PDF conversion, variable data personalization, and output management.
 
Datacenters send TransPromo jobs to M.I.S. Print and IPDSPrint, RSA's proven legacy data stream transform solutions. Jobs can be enhanced or converted to PDF documents, using PDF Pro, RSA's genuine Adobe-based PDF transform solution, ensuring 100% document fidelity. Documents can be printed and/or sent electronically. Robust Variable Data Personalization can be achieved via WebCRD Dynamics, RSA's award-winning Web-to-Print offering (Best of Show at On Demand 2008 and 2007).  The TransPromo materials are then routed for production via QDirect, RSA's Enterprise Output Manager.
 
The TransPromo Summit, produced by InfoTrends, will bring together marketing executives, technology professionals, and production executives for two days of information sharing and peer-to-peer networking.
 
By their very nature, bills, statements, and other transactional documents have a captive audience and are therefore guaranteed to be opened. This presents an ideal opportunity for savvy marketers to include tailored messages based on consumers' interests, preferences, and buying patterns. By incorporating personalized variable data and images into these documents, you can create a customized communication piece that gets attention, causes action, and saves money. These documents are commonly referred to as "TransPromo."
 
The TransPromo Summit is an educational event that will provide attendees with the "What," "Why," and "How-To" steps for transforming transaction documents into marketing opportunities. Attendees will learn how to enhance customer communications, improve customer retention, increase revenue and profits, and improve document ROI (return on investment).
 
"We are proud to be recognized as Best of Show by InfoTrends at the past two On Demand shows," recalled Tim Kelly, Senior Vice President at RSA.  "The TransPromo Summit is a great opportunity to demonstrate how our breadth and depth of products address every aspect of TransPromo for the enterprise."
 
RSA's Enterprise TransPromo solutions are available from leading printer equipment vendors.  For an up-to-date conference program or to register as an attendee, please visit www.transpromosummit.com or contact InfoTrends at 781.616.2100.