PARAMUS, N.J. – June 12, 2008 – Printers who want to navigate the digital environment successfully will gain valuable insight into unleashing the revenue-producing power of an integrated digital infrastructure by reading Digital Paths to Profit, just released by NAPL.
 
Digital Paths to Profit shows how integrating digital technology can transform a business from printing job shop to trusted and valued provider of communication services and solutions. The latter business model can generate long-term and loyal customers, along with significant revenue opportunities.
 
By capturing critical information from digital business pioneers with a proven track record, the book provides a compact resource. It is a vital read for anyone in the industry, especially people in companies that have invested in (or are thinking about adding) a digital press. It addresses the necessary investments in technology, processes and people and demonstrates how becoming a marketing services provider will help achieve the best return on investment.
 
"In an increasingly digital environment, a digital press is a key output device for integration with your database marketing and digital asset management system," said Richard Papale, director of publishing/strategic content development for NAPL. "Digital Paths to Profit not only provides a framework for thinking about the new role of print in a multichannel world, but also explains the best practices for successfully adding digital infrastructure and integrating digital services into your workflow. It also shows how to educate your clients about how they can maximize their revenue by tapping into your new capabilities."
 
Digital Paths to Profit is the latest in a series of books and studies produced by NAPL to assist the industry in maximizing digital opportunities. It is sponsored by Kodak (www.kodak.com), a long-term supporter of many NAPL programs that enhance industry growth. This is the fourth book written for NAPL by Cary Sherburne, a recognized industry speaker, author and journalist.
 
Digital Paths to Profit (product code NP-334) can be ordered online at www.napl.org or by calling 1-800-642-6275, ext. 4. (Member price: $34.95; nonmember price: $39.95. ISBN 978-1-929734-79-5)