Boston, Massachusetts and Appenzell, Switzerland--GMC Software Technology, the standard in personalized communications, recently proved its popularity at the recent Hunkeler Innovation Days dominating the European digital printing event with transpromo document applications using its award-winning PrintNet software.

At the Hunkeler Innovations Days, held in Lucerne, Switzerland from February 16th-19th, 2009 no fewer than six leading manufacturers of high performance digital printers (Canon, Kodak, Océ, InfoPrint Solutions, Xeikon and Xerox) used GMC's PrintNet Communications Suite to demonstrate typical transpromo correspondence where promotions, printed in color, are added to letters and statements. Examples ranged from car leasing and frequent flyer confirmations to bank statements and other financial communications.

More than, 4,000 visitors were able to see how the GMC products makes the design and management of highly complex documents and their preparation to print, an easier and faster process and enables personalized information to be used in integrated, multi-media marketing campaigns.