WhatTheyThink educational webinar, sponsored by Océ and The Digital Nirvana, reveals keys to success in designing TransPromo communications

Lexington, Kentucky USA -- WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Design Considerations for TransPromo, which will be led by WhatTheyThink Senior Editor Cary Sherburne.  Sponsored by Océ and The Digital Nirvana, the event will be held Wednesday, March 11^th, from 2:00 to 3:00 pm EST (-5 GMT).

No-charge registration is available here.

“TransPromo communications, or the blending of promotional messages into transactional documents, has received a lot of trade press attention,” said Sherburne.  “It is clearly a growth opportunity for commercial printers, direct mailers and transactional service bureaus.  What often is not discussed are the unique design considerations required to make TransPromo successful.  InfoTrends has generously agreed to share recent research on this subject with our audience.  This session will provide thought starters and advice from experts that should be considered when getting into the TransPromo game.”

Sherburne will be joined by Michael O’Leary, Director of InfoTrends’ Document Outsourcing Consulting Services, document and technology services veteran with over 24 years of leadership experience in the areas of document management, enterprise print, and information technology services. O'Leary is responsible for providing marketing, technical, and consulting services to outsourcing providers, technology service providers, commercial printers, quick printers, and in-plant operations. 

“InfoTrends has one of the leading knowledge bases about TransPromo communications,” said Randy Davidson, President, WhatTheyThink. “Their recent research encapsulates the experiences of a number of TransPromo practitioners from around the globe and our viewers will be able to benefit from that expertise.  We appreciate the fact that Océ and Digital Nirvana are sponsoring this important session, allowing us to make it available at no charge.”

Attendees will also be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this free event

About The Digital Nirvana

The Digital Nirvana blog focuses on educating the printing community about how evolving technologies can fuel opportunities for business growth. Featuring authors from WhatTheyThink.com, prominent industry analysts and other thought leaders, it is the catalyst for a lively exchange of the most current thinking and a variety of viewpoints. Sponsored by Océ, an international leader in digital document management and delivery. www.TheDigitalNirvana.com

About Océ

Océ is a leading international provider of digital document management technology and services. The company's solutions are based on Océ's advanced software applications that deliver documents and data over internal networks and the Internet to printing devices and archives – locally and around the world. Supporting the workflow solutions are Océ digital printers and scanners, considered the most reliable and productive in the world. Océ also offers a wide range of display graphics, consulting and outsourcing solutions. 

Océ employs around 23,000 people, with 2008 revenues of approximately $4.3 billion, operates in more than 90 countries and maintains research and manufacturing centers in the Netherlands, the United States, Canada, Germany, France, Belgium, the Czech Republic, Romania and Singapore. Océ North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT and Vancouver, BC. North American revenues represented approximately half of Océ's worldwide business in 2008, and employment is approximately 10,000. For more information about Océ, visit www.oceusa.com. Outside the U.S., consult www.oce.com. 

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About InfoTrends

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process.  No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, will be available April 1^st and can be pre-ordered on Amazon.com.

Sherburne can be reached at [email protected].