Tampa, Fla -- Custom business printing service Online Prints  is pleased to announce the addition of Variable Data Printing (VDP) to its direct mail services. VDP, a digital printing process, provides a way to easily customize content for direct mail marketing pieces according to the recipient. The use of Variable Data Printing has been shown to increase direct mail response rates by over 20 percent.

"Online Prints is very pleased to offer VDP as it helps small businesses get the most from our comprehensive direct mail services," commented Sean Wilson, director of operations at Online Prints' Florida headquarters. "Studies have proven that direct mail personalized with Variable Data Printing increases response rates by up to 22 percent. Personalized mail gets more attention than bulk mail and variable data printing is the most cost-efficient way of producing it."

Variable Data Printing, also called Variable Information Printing, is a digital printing process where text and graphic elements, usually derived from a database, can be changed from one piece to the next without stopping or slowing the print process. State-of-the-art Variable Data Printing software enables Online Prints to customize individual print postcards, brochures and the like.
"The ability to customize content according to recipient dramatically improves the return on investment (ROI) for our customers' direct mail marketing efforts. We are always seeking to add tools to help small businesses more effectively market their products or services," commented Wilson.
To find out more, please visit
http://www.onlineprints.com/direct-mail/variable-data-printing.html.