(October 23, 2008) Agfa Graphics announced today that Agfa Graphics' Steve Musselman, senior manager, Corporate Accounts & CtP expert -- and an NAPL Critical Trends mainstay since the mid 90's - will be one of the panelists participating in the NAPL's Critical Trends breakfast discussion during Graph Expo. The event is being held Monday, October 27, 2008, from 7:30-10:00 am at McCormick Place in Chicago, Illinois during Graph Expo 2008.

Steve's presentation, "Critical Trends in Print Consumables," will focus on the technical and market-driven trends affecting traditional and digital print consumables.

"Which consumables a printer chooses can be the difference in getting the client you want or not getting that client," Musselman said. "If you try to cut corners on consumables, you can get burned; if you buy the most expensive consumables without maximizing the investment, you can also suffer. You need to make sure your consumable purchasing is not given less attention because you don't think you need to focus on it as much as the platesetter or press you're also looking at buying."

The event features leading printing and graphic communications experts who will share their views on the hottest industry trends. For more information visit www.napl.org.