NEW YORK, Oct. 23, 2008 - XMPie, Inc., the leading provider of software for dynamic publishing, today announced the availability of a detailed white paper that will help guide organizations in the effective implementation of cross-media business communications.  Marketers, and the various service providers that support them, are looking for ways to break through the clutter of today's frenetic communications landscape and to increase the effectiveness of their business communications. Deploying cross-media campaigns is an approach that is proven to work.  However, implementation of effective cross-media strategies comes with challenges for marketers, and for print service providers, many of whom are evolving from print-centric to communications-centric businesses.
 
"Revolutionizing Marketing: The New Power of Cross-Media Communications" addresses the unique challenges, solutions and opportunities presented by cross-media marketing.  This white paper defines cross-media and illustrates both the benefits to be gained and the investments required when embarking upon multi-channel, one-to-one marketing communications. It also explains that an integrated solution for one-to-one publishing is critical, but not sufficient for a successful cross-media strategy. The ideal cross-media solution is a media-focused marketing hub that controls all outbound and inbound communications, across all channels, providing event-tracking, online reporting and analysis capabilities.
 
"For marketers and graphic communications providers alike, the ability to implement effective and holistic cross-media strategies is critical to success in an increasingly competitive world of advertising and marketing," said Jacob Aizikowitz, president, XMPie, Inc. "This white paper provides insight and guidance for those visionary marketers and service providers daring to shift their business focus to venture into this new and promising land. At XMPie, we have been focused on delivering a solution set that makes it easier than ever before to achieve the promise of one-to-one communications, and we are excited about the possibilities today's solutions offer."
 
Cross-media publishing with XMPie software allows users to work from one interface to reach consumers across all media channels with consistent messages that are relevant to individual recipients in terms of content, presentation, timeliness and channel. It enables an ongoing, highly-personalized conversation with recipients involving both inbound and outbound communications, using print, e-mail, Web and mobile media. It also allows for event-tracking, online reporting and analysis capabilities for cross-media campaigns. "For the first time," added Aizikowitz, "it is truly possible to manage and refine campaigns across all of these media in real-time to ensure maximum return-on-investment.  This is truly a marketing revolution."
 
XMPie's "Revolutionizing Marketing: The New Power of Cross-Media Communications" paper is available for download at http://www.xmpie.com/whitepaper.
 
The latest versions of XMPie's entire portfolio of scalable software solutions for variable data print, cross-media publishing, marketing portals and marketing analytics will be showcased at Graph Expo 2008 from Oct. 26-29 at McCormick Place South in Chicago.