Lasermax Appoints Mark Bussard VP Product Marketing & Corporate Communications
Press release from the issuing company
Burlington, MA (October 21, 2008) – Lasermax Roll Systems, the world's largest manufacturer of feeding, finishing, and monitoring systems for digital printers, announced today the appointment of Mark Bussard to the newly created role of Vice President Product Marketing & Corporate Communications.
Mr. Bussard comes to Lasermax Roll Systems from Agfa-Gevaert (www.agfa.com), where he most recently held the position of Director, New Product Development for the company's Computer to Plate Equipment Solutions. He brings more than 30 years of experience in the graphic arts market, with particular successes in bringing market leading CtP solutions to the pre-press area of newspapers.
“The creation of VP Product Marketing & Corp. Communications role is yet another key step in the execution of the new Lasermax Roll Systems vision to better serve our global customers’ and partners’ needs”, commented William Carroll, President and CEO of Lasermax Roll Systems. "Mark has an impressive background in equipment development, marketing, and partner relation management. His extensive knowledge of the industry will bring our new organization additional depth when setting our future product strategies," stated Mr. Carroll.
Bussard will be responsible for developing the short, medium & long-range product strategies, and promoting growth from the highly successful Lasermax Roll Systems product and service portfolio. In addition, he will be charged with building strong brand recognition worldwide, and communicating the ever wider range of value the company’s product offerings generates for its customers and partners.