VALHALLA, N.Y. (May 20, 2008) – At drupa 2008, FUJIFILM will highlight its approach to the integration between offset and digital printing and will demonstrate a wide range of new printing concepts, technologies, products and services, promising printers "Digital Power at Your Control."

FUJIFILM Corporation, a leading supplier of solutions for the graphic arts industry worldwide, will have a significant presence at the world's largest printing industry exhibition and, for the first time, will exhibit in the show's "Digital Printing Zone."

"Our exhibit space will show the company's capabilities in the digital arena as well as in the traditional pre-press arena," explains Todd Zimmerman, vice president, Field Sales for FUJIFILM Graphic Systems U.S.A., Inc. "FUJIFILM is one of the few companies that has experience in offset printing as well as in emerging digital technologies. That gives us the unique ability to aid our customers in the integration of those new technologies into their existing businesses."

In delivering "Digital Power at Your Control," FUJIFILM will show printers how to maximize quality and business efficiency – whether with digital plates, digital workflow or digital presses – while also minimizing the impact on the environment.

FUJIFILM's exhibit space at drupa 2008 will be divided into several different zones, each demonstrating how Fujifilm technologies can add value to different printing applications.

•    Wide Format Inkjet – The company is introducing new FUJIFILM inkjet technology and a range of wide format inkjet solutions, including the FUJIFILM Acuity flatbed UV printer, utilizing FUJIFILM Sericol's high performance ink.

•    Workflow and Color Management – FUJIFILM will demonstrate how its workflow and color management products, including the award-winning C-fit, can help bring a higher level of control to complex print operations producing work for multiple output devices.

•    Digital Printing – Introducing a suite of digital printing systems, combining Xerox hardware with FUJIFILM workflow and color management technologies, FUJIFILM presents a compelling package for printers looking for a digital partner.

•    Offset Printing – FUJIFILM will highlight how the company's range of high definition CTP plates, including the processless thermal plate and the new chemistry-free violet plate, can improve the quality, productivity and environmental performance of a printer's business.

"In this new era of digitization," says Nobuaki Inoue, general manager of the Graphic Systems Division of FUJIFILM Corporation, "we believe that FUJIFILM is in the best possible position to help printers integrate digital technologies into their businesses, with an exciting range of pre-press, pressroom, inkjet and digital printing technologies and a support infrastructure that is second to none."

At drupa 2008, FUJIFILM will showcase a wide range of innovative new products and will run live demonstrations, presentations and videos, all geared towards helping today's print professionals run their businesses more successfully.

For more information, please visit FUJIFILM at Stand A25, Hall 8B during drupa 2008 (May 29th – June 11th) or www.fujifilmgs.com.