Minneapolis, MN (May 14, 2008)  – The John Roberts Company, an industry leader in color management, announced that it's the first printer in Minnesota to achieve tri-certification after recently receiving additional certifications from the Sustainable Forestry Initiative (SFI Inc.) and The Programme for the Endorsement of Forest Certification schemes (The PEFC Council). Previously, the company received Forest Stewardship Council (FSC) Chain-of-Custody (COC) certification through SmartWood, an FSC-accredited body.
 
By achieving SFI certification, John Roberts joins a growing list of companies, land owners and organizations all committed to improving forest practices on a global scale. SFI is one of the most respected and recognized wood certification programs in the world.
 
PEFC is a system that's primarily used in Europe to ensure the sustainability of wood products. Both certifications were audited by PricewaterhouseCoopers.
 
These certifications follow on the heels of John Roberts achieving carbon neutral status through its extensive environmental management system to recycle materials that would have otherwise ended up in a landfill.
 
"This keeps us at the forefront of a personal leadership position in the printing industry to promote environmentally sound behavior, especially in an industry that tends to be chastised for their use of paper and energy," says Michael Keene, President of The John Roberts Company. "Customers can be assured that we're taking every step possible to provide them with printed products that have a minimum impact on the environment."
 
Keene noted that John Roberts has been involved in finding environmentally sound products for a number of years.
 
"We're at the leading edge of being a green printer," says Keene. "It seems lately that everywhere you look, everybody wants to be green these days. We get people from all over the country calling us based on our reputation for being a high quality printer and being a green printer."